How To Make Money With A Patent: My Guide For Determining If You Should Patent Your Idea, Part 4
This is the forth post in my series entitled “How To Make Money With A Patent: My Guide For Determining If You Should Patent Your Idea.” If you read my second post, you will know a few basics about patents that everyone should know. In my third post, I discussed a few of the preventable, organizational reasons that over 97% of patents are worthless. Now it’s time to discuss the less preventable reasons that over 97% of patents are worthless, even though about 80% of patents are filed by large, sophisticated businesses. Prospecting For Patent Gold Legend has it that a well-known chain of bookstores hired consultants to tell them how to maximize their profits. The consultants carefully analyzed all the sales and expenses of the bookstores and noticed a pattern. The bookstores were spending about 80% of their money and shelf space on books that were not selling. However, they made over 80% of their sales from the less than 20% of books that outsold all the rest, the “best sellers.” The advice of the consultants was that the bookstore should reduce their overhead by only stocking the bestsellers. The bookstores were stunned to say the least. How were…